KREAM, one of the Korean used and dealer market platforms, has expanded its product category to tech products.
The company began offering “Renews Tech” on November 9.
According to the press release, updated technology is one of the hottest categories of used products globally.
The reason is that as the smartphone market matures, it makes more sense to buy a used product at a lower price than an expensive new smartphone if you ensure performance is comparable to new.
Sales of new smartphones rose 4.5% year over year last year, while sales of refurbished smartphones rose 15%, according to Counterpoint Research.
According to the company, Renewed Tech’s products are certified and sold through verification with professional refurbishment partners.
That is to say, only products that have not been repaired or replaced, have a battery performance of more than 90%, and have passed comprehensive performance tests by experts can be verified on the KREAM platform.
The company claims a 12-month warranty.
The market is paying attention to the extent to which the expansion of the dealership platform into the tech product category will boost sales growth.
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